FOR IMMEDIATE RELEASE
March 18, 2015
Tracey L. Mancini
Marketing Communications Manager
REBECCA E. FARBO, CHIEF MARKETING OFFICER FOR PHILLIPS LYTLE LLP, TO SERVE AS A MENTOR FOR “BIZWOMEN MENTORING MONDAY,” SPONSORED BY BUFFALO BUSINESS FIRST ON MONDAY, MARCH 30, 2015
Buffalo, N.Y. – Rebecca E. Farbo, Chief Marketing Officer for Phillips Lytle LLP, a premier regional law firm that is recognized nationally for its legal excellence, will serve as a mentor for “Bizwomen Mentoring Monday” a woman-to-woman business event on Monday, March 30, 2015.
Sponsored by Buffalo Business First, the second annual event will take place from 9:30 a.m. to noon, at The Grapevine Banquets, 333 Dick Road, in Depew. The speed mentoring morning will consist of meetings between mentors and attendees, each lasting seven minutes. Participants will rotate among local business experts, representing a variety of fields, for Q&A sessions and business material reviews.
As Chief Marketing Officer, Rebecca Farbo provides the overall vision and leadership to all areas of marketing for Phillips Lytle’s eight offices, including brand strategy and management, business development, advertising, social media, public relations, marketing communications and internal communications.
Ms. Farbo is responsible for shaping the firm’s marketing program. Always putting the client at the center of the firm’s business model, she oversees firm-wide business development activities, including client teams, client satisfaction assessment, and client development and relationship management training.
She brings a wealth of experience to the firm, with over 30 years of experience in the field of marketing. Ms. Farbo previously held advertising agency positions including: Agency President, SVP Sales Promotion, SVP Account Service and Agency Creative Director.
Her marketing efforts at Phillips Lytle have yielded dozens of advertising awards for the firm’s creative products.
Ms. Farbo was recipient of the Business First of Buffalo “Women of Influence Award” in 2014. She also received the Advertising Club of Buffalo “Odysseus Award” in 2013 and the March of Dimes, New York State Chapter, Communications Award in 2009.