November 29, 2016

Tracey L. Mancini
Marketing Communications Manager
(716) 847-8340


– Workshop is open to startup founders, executives, entrepreneurs and more –

New York, N.Y. – Phillips Lytle LLP will host a workshop at its New York City office for the Access Silicon Valley event, “The Power of Storytelling: Raise Money, Win Your Market, Build Your Brand.” The event will take place on Wednesday, Nov. 30 from 11 – 3 p.m. at Phillips Lytle LLP, located in The New York Times Building, 620 Eighth Ave.

This workshop, hosted in collaboration with California-based Procopio Law Firm, is open to startup founders, startup executives, entrepreneurs, innovators, designers and developers. It will help guide attendees through raising capital, capturing market share and generating brand awareness. The event will be live streamed from Silicon Valley in New York, London, Germany, South Africa, Tel Aviv and other locations in a worldwide effort to connect tech ecosystems.

“We’re dedicated to helping founders and startups by providing them with the resources necessary to be as successful as possible. We’ve had many of those folks ask us how to better tell their story, and so this workshop will really help them to build their brand through effective storytelling,” said event host Asaf Hahami, Special Counsel and a member of Phillips Lytle’s Venture Capital Team. “Besides just legal counsel, we aim to mentor businesses on the operational side and add value wherever we can. It’s just another example of The Phillips Lytle Way: going above and beyond above and beyond.”

Access Silicon Valley Founder, Roger Rappoport, will moderate this interactive discussion with three industry experts:

  • Jasmine Bina, founder of Concept Bureau, will explain how to use brand storytelling as a competitive advantage, and how powerful stories can effectively change the hearts, minds and behaviors of your audience. Using frameworks and insights relating to the American millennial, she’ll unpack beliefs and triggers that companies domestically and around the world can use to tap into the psyche of this U.S. consumer.
  • Mike Riviello, of Redfish Tales, will then continue the discussion, diving into how to enhance your company’s vision and message for the fundraising process. Riviello is a serial entrepreneur who has a robust network with the movers and shakers in the venture world in Silicon Valley. He will give an overview of the “Venture Games: How to Attract Venture Capital Through Storytelling.”
  • Duncan Davidson, managing partner at Bullpen Capital in Silicon Valley, will provide a venture capital perspective on the importance of Branding and Storytelling and what role they play in investment decisions.

“This represents Phillips Lytle’s continuing dedication to the startup ecosystem. We are pleased to partner with Access Silicon Valley, founded by Roger Rappoport of the Procopio Law Firm,” said David J. Murray, Partner and Corporate Practice Group Leader, Phillips Lytle.

Phillips Lytle has been a leader in the startup space, advising startups from across Southern Ontario, Upstate New York and New York City. In 2011, Phillips Lytle partnered with Ontario, Canada-based innovation center, Communitech, when the law firm opened office space at Communitech.

Earlier this year, Phillips Lytle launched Communitech NYC Powered by Phillips Lytle, a workspace and incubator-extension for existing Communitech startup companies and alumni to gain access to resources, business connections, customers and funding opportunities in New York City. The arrangement with Phillips Lytle further connects Communitech and Canada’s entrepreneurial scene with New York City’s “Silicon Alley”.

Phillips Lytle LLP is a premier regional law firm that is recognized nationally for its legal excellence. With offices across New York State and in Chicago, IL; Washington, D.C.; and Canada, our attorneys serve a multinational client base, including FORTUNE 1000 companies, global and regional financial institutions, not-for-profit organizations, middle-market companies, startups, entrepreneurs and individuals on important matters affecting their businesses and personal wealth. For more information, visit