Rebecca E. Farbo

As Chief Business Development & Marketing Officer, Becky provides the overall vision and leadership to all areas of marketing for Phillips Lytle’s nine offices, including brand strategy and management, business development, advertising, social media, public relations, marketing communications and internal communications.

Becky is responsible for shaping the firm’s marketing program. Always putting the client at the center of the firm’s business model, she oversees firmwide business development activities, including client teams, client satisfaction assessments, and client development and relationship management training.

She brings a wealth of experience to the firm, with over 30 years of experience in the field of marketing. Becky previously held advertising agency positions, including Agency President, SVP Sales Promotion, SVP Account Service and Agency Creative Director.

Her marketing efforts at Phillips Lytle have yielded dozens of advertising awards for the firm’s creative products.

Honors & Awards

• Women of Influence Award, Business First of Buffalo, 2014
• Advertising Club of Buffalo, Odysseus Award, 2013
• March of Dimes, New York State Chapter, Communications Award, 2009
• March of Dimes, New York State Chapter, Western New York Division, Volunteer of the Year, 2006